K1 Speed runs 25+ indoor electric kart racing centers across North America — a real-world hospitality network with the operational complexity of a chain and the brand expectations of a motorsport property.
K1 Speed had 25+ indoor kart racing centers across North America and no dedicated social media specialist. Content was inconsistent and engagement was flat across local markets.
No dedicated in-house social media specialist. Output was inconsistent and local-by-local.
Corporate brand and individual location personality were fighting each other on the feed.
New-racer acquisition was relying on word-of-mouth and walk-ins instead of a measurable paid funnel.
Without a dedicated social specialist, EMA stepped in and did not disappoint. As a trusted partner, we endorse Ernie and his team.
Replaced the missing in-house specialist function entirely. One accountable team, one calendar, one set of KPIs.
Brand-level system for the K1 master brand plus location-flex templates that let individual centers keep their voice without going off-system.
Geo-targeted paid social funnels driving first-race bookings, league sign-ups, and corporate events at each location.
Started with the social brief. Expanded into full national + select global pages once the numbers backed it up.
Engagement and new-racer acquisition lifts across the network. Relationship expanded from local-only to full national + select global pages.
Measurable lifts in engagement and new-racer acquisition across the network.
Scope expanded from local social into national + select global pages.
Endorsed publicly as a trusted partner by K1 Speed marketing leadership.
"Their services were effective and clear to the point. Without a dedicated social specialist, EMA stepped into the role and did not disappoint. As a trusted partner, we endorse Ernie and his team."