Giant is the largest bicycle manufacturer in the world. As the category shifted toward social-first discovery and paid acquisition, Giant needed a partner who could both shape the strategy and execute against it across multiple international properties.
Giant was shifting its marketing mix to put significantly more weight on social and paid digital — across both US and Global accounts — but lacked the strategic + tactical capacity to do it well in-house.
Strategic mix was tilting harder toward social and paid digital — both US and Global — faster than in-house capacity could absorb.
Multiple regional pages, multiple product lines, and multiple buyer segments (road, MTB, e-bike, lifestyle).
Needed measurable accountability against brand AND sales goals, not just impressions.
Their services were so effective that we expanded responsibility and ad budget considerably. A trusted partner in helping Giant reach our brand and sales goals.
Defined the new channel mix, audience model, and measurement framework before touching the ad accounts.
Took live ownership of US and Global pages — content calendar, creative production, paid media, community.
As US and Global hit goals, additional pages were folded into scope. Growth was earned, not pitched.
Reporting tied creative work to both brand health metrics and direct sales contribution — no hiding behind vanity numbers.
Scope and ad budget expanded considerably year-over-year on the back of measurable results. Trusted partner against brand and sales goals.
Responsibility and ad budget expanded considerably year-over-year.
Multi-page scope across US, Global, and additional properties.
Endorsed as a trusted strategic + tactical partner against brand and sales goals.
"Their services were so effective that we expanded responsibility and ad budget considerably. Strategic consulting plus tactical implementation. A trusted partner in helping Giant reach our brand and sales goals."