Garrett Motion is the OEM-grade turbo and performance-tech business spun out of Honeywell. The aftermarket arm needed to feel as alive as the tuner culture that bought from them — without losing the engineering credibility the brand was built on.
A legacy turbo and performance technology business needed to feel modern and consumer-facing in a category dominated by tuners and influencers. The previous agency relationship had stalled.
The previous agency relationship had plateaued. Creative was inconsistent across regions, lifecycle, and motorsport activations.
Garrett's aftermarket buyers — builders, tuners, professional teams — were getting louder, more visual, and more native than the brand itself.
Internal stakeholders across global markets needed a single creative system they could deploy locally without a brand-police bottleneck.
Our relationship has grown from ad agency to friends and partners. We rely on Ernie to keep us realistic about what we can accomplish while pushing the boundaries on what we want to.
Sat inside the marketing leadership cadence — weekly. Treated Garrett's roadmap as our roadmap, not a brief queue.
New visual language, performance-led messaging architecture, and templates that flex from race-weekend posts to global launch films.
Replaced one-off campaigns with a continuous content + paid cadence: motorsport tentpoles, product moments, builder spotlights, and demand capture.
Asset kits and creative playbooks deployed to regional teams so they could activate fast without re-briefing every market.
Multi-year retained partnership across global performance markets. Trusted as the creative team behind the rise of the brand.
Multi-year retained relationship — renewed and expanded across global performance markets.
Brand voice and visual system referenced internally as the modern Garrett standard.
Trusted creative partner for tentpole launches, motorsport activations, and category positioning.
"Ernie and his team are equally responsible for the rise of the Garrett brand. Nimble, fresh, and unique."