Garrett Motion is the OEM-grade turbo and performance-tech business spun out of Honeywell. The aftermarket arm needed to feel as alive as the builder culture that bought from them — without losing the engineering credibility the brand was built on.
A legacy turbo and performance technology business needed to feel modern and consumer-facing in a category dominated by tuners and builders. The previous agency relationship had stalled.
The previous agency relationship had plateaued. Creative was inconsistent across regions, lifecycle and motorsport activations.
Garrett's aftermarket buyers — builders, tuners, professional teams — were getting louder, more visual and more native than the brand itself.
Stakeholders across global markets needed a single creative system they could deploy locally without a bottleneck.
Our relationship has grown from ad agency to friends and partners. We rely on Ernie to keep us realistic about what we can accomplish while pushing the boundaries on what we want to.
Sat inside the marketing leadership cadence weekly. Treated Garrett's roadmap as our roadmap, not a brief queue.
New visual language, performance-led messaging architecture, and templates that flex from race-weekend posts to global launch films.
Replaced one-off campaigns with a continuous content and paid cadence: motorsport tentpoles, product moments, builder spotlights.
Asset kits and creative playbooks deployed to regional teams so they could activate without re-briefing every market.
Multi-year retained partnership across global performance markets, described by Garrett's own performance leadership as a partnership rather than an agency relationship.
Multi-year retained relationship, renewed and expanded across global performance markets.
Brand voice and visual system adopted as the modern Garrett standard.
Trusted creative partner for tentpole launches, motorsport activations and category positioning.
Role, dates and context on this page trace to the sources below.
"Ernie and his team are equally responsible for the rise of the Garrett brand. Nimble, fresh, and unique."