IHI is one of the most respected OEM turbocharger names in the world — but the aftermarket-facing presence had not kept up. With SEMA on the calendar, the program needed to ship a credible brand, market-fit creative, and a real website on a timeline other agencies refused to commit to.
IHI was signed up for SEMA — the biggest stage in performance — with no cohesive brand, no performance strategy, and no usable web presence. Other agencies wanted a year just for the website.
SEMA — the largest performance aftermarket show on the planet — was already on the calendar.
No cohesive brand, no performance-market positioning, no usable web presence to send buyers to.
Other agencies had quoted a year just for the website rebuild.
Built around the SEMA fixed date, working backward to a realistic but aggressive launch plan.
Positioning and creative tailored to the actual performance aftermarket buyer — builders, tuners, shops — not a generic OEM look.
Scoped the web overhaul to what could ship in 90 days and serve the SEMA traffic. No year-long redesign theater.
Stayed in the loop through the show, the floor activation, and post-event handoff — not just creative delivery.
Brand, web, and on-floor presence launched on the SEMA timeline. Became Ernie's go-to relationship for both creative and strategic counsel.
Brand, web, and on-floor presence all launched on the SEMA timeline.
New positioning landed inside the right buyer culture instead of feeling like corporate-OEM wallpaper.
Became the go-to creative and strategic relationship for the program going forward.
"We executed and launched a new strategy with market-appropriate branding, and completed an entire website overhaul in just three months. Beyond his creative talents, I rely on Ernie as a confidant."