König Wheels was my first marketing directorship: brand, launches, web and the SEMA program. Everything I later did in automotive and motorsports marketing traces back to this room.
Aftermarket wheels are sold on style and credibility inside a scene that changes fast. The brand had to launch product and own floor space at the industry's biggest show.
Style-led aftermarket categories turn over quickly; a launch that misses the moment is dead stock.
SEMA is where the trade decides whether a brand is serious for the year ahead.
Brand, web and product launch all sat in one small marketing function.
Timed product launches to the show and enthusiast calendar rather than internal planning cycles.
SEMA vehicle programs gave the brand physical proof on the floor instead of a booth full of product on pedestals.
Kept identity, web and launch creative in one hand so the brand read the same everywhere it appeared.
The start of two decades in performance automotive — and the relationships that later produced Garrett, K1, Fujita Brake and the SEMA work cited in my 35 Under 35 profile.
Brand marketing, launches, web and design owned in-house.
SEMA vehicle and trade-show programs delivered.
Work later cited alongside NOS, Garrett, Fujita Brake and K1 in SEMA's 35 Under 35 honoree profile.
Role, dates and context on this page trace to the sources below.