Drip Drop Distro
As CMO of Drip Drop Distro, I led marketing for a wholesale distributor where the audience included buyers, retailers and brand partners. The work centered on culture-led campaign platforms and a tighter connection between creative and commerce.
Culture / Campaigns / Commerce
Culture
Counter-culture positioning with a point of view the market recognizes.
Campaigns
Counter Culture Awards and The Drop built as repeatable platforms.
Commerce
Creative connected to wholesale buyers, retail conversations and the sales floor.
Company branding
What was actually broken.
A wholesale distributor serving counter-culture brands needed marketing that could build its own identity while helping sales and brand partners win with buyers and retailers.
- / 01
Distribution marketing has to serve brand partners and the internal sales team simultaneously.
- / 02
Campaign ideas only matter here if a rep can carry them into an account.
- / 03
Counter-culture positioning needs authenticity, not a borrowed aesthetic.
The approach, step by step.
Build platforms, not one-offs
Counter Culture Awards and The Drop gave the business recurring properties instead of disposable campaigns.
Wire creative to the sales floor
Rebuilt the handoff so output answered real account objections and selling moments.
Keep the authenticity honest
Counter-culture work only lands when the brand actually belongs there — a theme I have spoken about publicly.
What changed.
Counter Culture Awards and The Drop became clear campaign platforms, with creative built for use by the sales organization in market.
Counter Culture Awards and The Drop campaigns delivered.
Creative output aligned with the sales organisation's needs.
Approach to authenticity in counter-culture brands documented in a published interview.
- →Counter Culture Awards platform
- →The Drop campaign
- →Creative and sales alignment process
- →Brand partner marketing support
Where this is documented.
Role, dates and context on this page trace to the sources below.